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Tesco, the sleepwear-free supermarket

No pajamas in Tesco
ABOVE: Show up at Tesco in your PJs, and you may find yourself flying out the door.

If you feel the urge to shop for a midnight snack in Cardiff, Wales, don't reach for your bathrobe. Instead, do the decent thing and get dressed--at least if you plan to shop at the Tesco supermarket in Cardiff where a sign now reads:

"To avoid causing embarrassment to others we ask that our customers are appropriately dressed when visiting our store (footwear must be worn at all times and no nightwear is permitted)."

According to British news sources quoted in a Huffington Post story, Tesco has declared war on shoppers who show up in pajamas, nighties, and dressing gowns--regardless of whether they're somnambulists in search of cigarettes or hurried, harried mums who stop in for groceries after dropping the kids off at school.

Could Tesco's puritanism represent an opportunity for Sainsbury's? And why are Tesco's management so uptight? Maybe they realize that some people go to bed in the buff, and they're afraid that nocturnal naturists might up the ante by sleepwalking au naturel in the organic-food aisles?

Photo: Craftvision.

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